Sr Brand Manager Eliquis - SecondmentMISSION:Ensure Eliquis strategy, forecasting brand plan orchestration towards commercial excellence peri post LoE with focus on NOAC market evolution with branded Gx dynamics.MAIN RESPONSIBILITIES:Develop and implement strategically and cross-functionally aligned customer focused brand plans, programs and initiatives for the local market, in partnership with field and supporting functions.Accountable for strategic planning and business cases evaluation, spending and controlling assigned budget, develop forecasts, develop a tailored brand communicational strategy so as customer value propositions and solutions.Work closely with international brand teams to deliver on market responsibilities, including input to strategy, content initiatives on top of strategic evaluation and performance measurement.Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws regulations.BASIC QUALIFICATION:University Degree (scientific or economic).7+ year experience in marketing.Extensive experience in managing high caliber brands at mature and launch stages.Experience in cardio-metabolic therapeutic area is a plus.Strong business acumen and analytical skills to help set team priorities and strategies.Agile mindset.Leadership without authority.Executive presence and strong communication skills.Flair for action performance management, KPI setting and monitoring.Fluency in Business English and Italian.Good knowledge of computer skills.Adherence to Pfizer Values: Courage, Excellence, Equity and Joy.We offer a fixed term contract until January 31, 2026.The position is Located in Rome, this means being in the Rome offices (Labaro) 2/3 days per week.
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