Purpose of the Job
Working under general direction, the Therapy Development Associate will coordinate and optimize activities in implanting centers and referral sites to present Abbott as an ideal long-term partner in the heart surgical and cardiology fields. This role aims to develop inpatient and outpatient heart failure referral programs while achieving regional/territory sales and strategy targets and following up on sales opportunities through both inbound and outbound calling activities.
Responsibilities:
* Visit existing customers regularly to ensure customer satisfaction.
* Maintain existing customer relationships (implanting centers).
* Develop and maintain customer relationships.
* Work closely with other teams (FCS and cross-divisional/departmental) to develop account intelligence and relationship maps.
* Promote new Abbott HF products, clinical results, and services.
* Support negotiation of contracts and ensure timely renewals.
* Manage inventory through regular checks and ensure the shortest UBD date is used first.
* Ascertain training needs/interests of stakeholders and organize accordingly.
* Support center activities such as workshops and product training.
* Attend relevant workshops, training sessions, congresses, or exhibitions.
* Support internal stakeholders and functions with all relevant aspects and update Customer Relation Management (CRM) tools.
* Support the development and execution of strategies to attract potential referrers in collaboration with Market Development.
* Create relationships with referrers to identify their needs and qualify their interests to drive sales.
* Support educational events for referrers for selected accounts.
* Present product information to referrers after identifying their needs.
* Move leads through the marketing funnel and arrange in-person meetings, emails, or phone calls.
* Follow up with potential referrers who expressed interest but did not refer any patients.
* Perform regular follow-up visits or emails and facilitate communication with existing referrers to ensure satisfaction and identify new potential needs.
* Understand and quantify barriers for the adoption of LVADs.
* Develop a high-level market development plan for each account with appropriate prioritization of opportunity areas.
* Support the development of screeners for referrers to aid in patient selection.
* Roll out awareness and communication campaigns; improve messaging.
Requirements:
* Bachelor's degree, preferably with a scientific/medical/pharmacy background or significant professional track record in sales, marketing, business, or a related field.
* A minimum of two years of experience in a clinical setting providing acute or outpatient care to patients with cardiovascular diseases. Stronger consideration will be given to candidates with heart failure knowledge.
* Selling, marketing, and communication skills are advantageous.
* Good communication, interpersonal, teamwork, and customer service skills.
* Good English knowledge (B+).
* Presentation skills (on- and offline).
* Project management and organizational skills.
* Good communication etiquette and computer literacy skills.
* Willingness to travel, depending on the territory/region.
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