About Us
At AbbVie, we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.
We are committed to discovering and delivering innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow.
Job Description
Scope: Lead and define the Brand Strategy, coordinating the Marketing Team, according to global and local processes and procedures.
Main Responsibilities:
* Business & Financial Acumen: Support the Business Unit Manager in Brand Financial processes: Budget allocation and monitoring, Monthly performance analysis, Brand S&OP preparation, 1-year Financial Plan & Long-Range Plan.
* Analysis to Insights: Responsible for Market & Brand Analysis and Market Research Trends monitoring and Market/Competitive/Customers actionable insights collection.
* Customer Strategy: Lead the development of the Brand & Functional Plan, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager.
* Marketing Mix Optimization: Ensure & coordinate the implementation of all activities related to the Functional Plan.
* Effective Engagement: Provide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.
* Internal & External Stakeholder Alignment: Leverage on strong relationships with international and local internal stakeholders, Demonstrate comprehensive understanding of the external stakeholders' needs and behaviors through effective presence on the field and robust connection with In-Field Team.
Main Stakeholders:
* External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)
* Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
Qualifications
Skills and Experience:
* Degree level education (or equivalent), preferably Life Sciences or Economics
* Minimum 5-7 years of relevant experience with proven track record of success within Biotech/Pharma
* Strategic Thinking mindset, Leadership; Coaching, Solid working knowledge of healthcare environment, Project Management skills
* Local and international mobility, English language proficiency verbally and in writing
* Preferred People manager experience, In-field Experience, Knowledge within specialized therapeutic area, Product launch management support