For over a century, Acqua di Parma has offered timeless fragrances and lifestyle products that epitomize the essence of Italian sophistication.
We preserve and perpetuate the unique combination of Italy's natural beauty, rich culture, and artistic heritage – the American Arte di Vivere. Drawing inspiration from our legacy, we pair high-quality materials with authentic craftsmanship to ensure a long-lasting transmission of values and sustainable practices.
At Acqua di Parma, we're guided by four core values:
Trust, Agility, Team Spirit, and our eagerness to Dare.
We're a passionate and talented team of international professionals who embody our culture of open-mindedness, originality, and diversity.
Mission & Responsibilities
As part of the Global E-Business & CRM Team, key responsibilities include:
- Crafting and managing Customer Journeys online and offline to maximize conversion rates, in-store traffic, and brand awareness
- Coordinating Direct Mailing for all countries and channels
- Developing a CRM culture within the organization: data capturing, management, communication
- Improving database quality: enriching and cleaning
- Collaborating closely with IT departments on CRM projects, including Clienteling
- Defining requirements clearly while prioritizing tasks effectively based on business needs
- Working alongside the Trade Team and Retail Excellence departments to roll out Store Events/Experiences
- Monitoring mechanisms for all CRM-related activities, providing insights to support decision-making processes
- Tracking CRM, e-CRM, and digital data, campaign performances to identify new channels of contact and scout new business opportunities
- Determining annual key clustered customers' strategy and supporting distribution with track records
- Managing VIP treatment and program: followed by ROI
- Improving customer segmentation, profiling, and targeting
Requirements
- Economical University Degree or BA in Communication, Marketing, International Business
- Strong CRM experience, preferably in the luxury business
- At least 4 years of CRM experience, preferably in the luxury business
- Excellent knowledge of Salesforce Service Cloud and Salesforce Marketing Cloud
- Excellent communication skills with the ability to summarize complex information for an executive audience
- Fluent in English; other languages are a plus