The successful candidate will develop a thorough understanding of our products, customers, market/industry trends, and competition. Create and maintain a strong online presence for our growing company. As a Social Media Marketing Specialist, your role will be to implement a 360-degree online organic social media marketing strategy across all of our accounts and web properties.
This includes:
* Building and executing a 360-degree organic media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
* Generating, editing, publishing, and sharing daily content (original text, images, video or HTML) that builds meaningful connections with traders, responding to questions and managing our community.
* Crafting compelling and brand-aligned copy for social media posts that resonate with our audience and drive engagement.
* Optimising company pages within each platform to increase the visibility of the company's social content.
* Managing all user-generated content in line with the moderation policy for each community. Engaging with users by answering questions, directing them to the appropriate departments for clarification and providing them with a value-added experience.
* Creating and managing editorial calendars and syndication schedules.
* Continuously improving our social media presence by capturing and analysing the appropriate social data/metrics, insights, and best practices. Creating weekly reports to review this data and then acting on the information with the ultimate goal of increasing the size of our community and improving engagement.
* Collaborating with other departments to manage reputation, identifying key players, and coordinating actions including live streaming and special events on our web properties and partner sites.
Requirements:
* Experience: 2+ years of experience in social media management or a related field.
* Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn).
* Experience with design tools (e.g., Canva, Adobe Creative Suite, Figma) to create visually appealing posts.
* Knowledge of social media scheduling tools (e.g., Hootsuite, Sprout Social, Metricool) to streamline content management.
* Strong communication skills with an eye for detail and creativity.
* Plus: Experience in [specific industry, e.g., tech, finance, e-commerce] or a background in content creation for a digital-first brand is a bonus.
What we offer:
* 100% remote work.
* Paid annual & sick leave.
* Compensation for new equipment and software.
* Sponsorship of training.
* A great international team and friendly environment.
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