At Mareblu, we are passionate about bringing high-quality seafood to consumers. As an interim Trade Marketing Specialist, you will play a key role in driving demand and visibility for Mareblu products across various retail channels. This position is instrumental in executing trade marketing strategies, optimizing in-store promotions, and ensuring strong market presence.
You will work closely with Sales, Marketing, Supply Chain, and external partners to develop promotional activities, analyze market trends, and enhance brand positioning at the Point of Sale (POS).
The role will be based in our Mareblu office in Milan and report to the Trade Marketing Manager.
Your Key Responsibilities:
* Trade Marketing Execution: Support and implement trade-led activities, ensuring alignment with commercial and brand strategies.
* Promotional Strategy: Monitor promotional activities per customer in the GDO channel, optimizing the pack price strategy for maximum impact.
* Market & Competitor Analysis : Utilize IRI & Nielsen data (including StoreAudit, Foldernet) to track trends, performance, and competitive landscape.
* POS Material Development : Work with creative agencies to develop and execute in-store marketing materials (displays, profile strips, floor stands, pallets).
* Sales Collaboration: Provide commercial support for promo evaluation, assortment recommendations, listing plans, and sales strategies.
* Promo Tracking & Optimization : Manage the Promo Tool, tracking past, ongoing, and future promotions to enhance planning and effectiveness.
* Customer Planning : Support the development of Customer Plans, translating marketing strategies into tangible customer activations.
* SKU & Portfolio Optimization: Lead cross-functional teams (Sales, Supply, Finance) to optimize the product portfolio and manage new product development initiatives.
* Demand & Business Planning : Participate in monthly demand reviews and business product reviews, ensuring seamless coordination across teams.
Why Choose Us?
* Our Values: At Mareblu and Thai Union, we uphold a culture defined by passion, humility, and respect. Our team is driven by a responsible, collaborative, and innovative approach, ensuring that our work contributes to meaningful change in the seafood industry.
* Strategic Environment: Contribute to Mareblu’s success by driving impactful trade marketing strategies, ensuring strong market positioning and growth through a strategic, data-driven approach.
* Collaborative Environment: Experience a dynamic workplace where you’ll collaborate closely with cross-functional teams, including Commercial, Supply Chain and Finance. This collaborative approach not only enhances your knowledge but also fosters innovation through diverse perspectives.
* Growth Opportunity : Join an interim role that offers the chance to make an immediate impact while gaining valuable experience in a dynamic, fast-paced industry. This position provides exposure to key business functions and a great opportunity to expand your skill set while driving Mareblu’s growth.
About You
* Experienced in Trade Marketing, Category Management, Sales Support, or related fields within FMCG/Retail.
* Data Analysis Skills - Proficiency in market intelligence tools (IRI, Nielsen) and strong ability to interpret sales and promotional data.
* Retail & Shopper Knowledge: Understanding of trade marketing strategies, in-store execution, and customer engagement.
* Project Management: Ability to develop POS materials, track promotions, and coordinate activities across multiple stakeholders.
* Communication & Collaboration: Strong cross-functional collaboration skills with Sales, Marketing, and Supply Chain teams.
* Tech & Systems: Familiarity with Promo Tools, Trade Marketing Dashboards, SAP, and CRM/ERP systems is a plus.
About Us:
Mareblu, part of the Thai Union Group, a global seafood leader, with global brand portfolio that includes Chicken of the Sea, John West, Petit Navire, Parmentier, Mareblu, King Oscar, Rugen Rish, SELECT, Fisho and Qfresh etc, who are committed to “Healthy Living, Healthy Oceans.” With a focus on health and wellbeing across us, we take our responsibility to sustainable fishing and the marine environment seriously – in 2016 Thai Union launched SeaChange – our strategy for looking after the oceans and managing our waste, our responsibility to our people working around the globe and the communities we work with. We set ourselves and our peers some challenging targets to be more sustainable and we’re making great progress.
Our values drive how we approach our work and engage with our people and customers. These values are to be passionate, humble, respectful, responsible, collaborative and innovative. We do great work, the right way, in challenging times, but we have a strong team that gets the job done. Our people are full of positivity, resilience, fortitude and humour.
We are committed to creating an inclusive work environment where everyone feels valued and recognized for who they are. This is a critical component of our success. Each of our employees adds value to the company regardless of gender, education, religion, origin, nationality, disability or age.
What we can offer you
* A competitive salary and benefits package.
* Tickets Lunch
* 1 day per week of smart working
* Health Insurance
* Opportunities for professional development and career advancement.
* A collaborative and innovative work environment that values sustainability and teamwork.
Next Steps
If you’re passionate about making a difference and thrive in a flexible, collaborative setting, we’d love to hear from you!
We will review your application and if we think you meet the criteria of the role, we will reach out.
You will have a call with one of our recruitment team and then if we move to the next stage, we will set up an interview with your potential new manager either face to face or via Teams. Final stage interviews are usually face to face.
Mareblu and Thai Union is committed to providing equality of opportunity. If you require any reasonable adjustments to support your application, please let us know.