Sr Brand Manager Eliquis - 12 months Secondment
Apply locations Italy - Rome time type Full time posted on Posted 2 Days Ago job requisition id 4928274
MISSION:
Ensure Eliquis strategy, forecasting & brand plan orchestration towards commercial excellence peri & post LoE with focus on NOAC market evolution with branded & Gx dynamics.
MAIN RESPONSIBILITIES:
* Develop and implement strategically and cross-functionally aligned customer focused brand plans, programs and initiatives for the local market, in partnership with field and supporting functions.
* Accountable for strategic planning and business cases & evaluation, spending and controlling assigned budget, develop forecasts, develop a tailored brand communicational strategy so as customer value propositions and solutions.
* Work closely with international brand teams to deliver on market responsibilities, including input to strategy, content & initiatives on top of strategic evaluation and performance measurement.
* Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws & regulations.
BASIC QUALIFICATION:
* University Degree (scientific or economic).
* 7+ year experience in marketing.
* Extensive experience in managing high caliber brands at mature and launch stages.
* Experience in cardio-metabolic therapeutic area is a plus.
* Strong business acumen and analytical skills to help set team priorities and strategies.
* Agile mindset.
* Leadership without authority.
* Executive presence and strong communication skills.
* Flair for action & performance management, KPI setting and monitoring.
* Fluency in Business English and Italian.
* Good knowledge of computer skills.
* Adherence to Pfizer Values: Courage, Excellence, Equity and Joy.
For External Candidates: Temporary Position (12 months fixed term contract).
Deadline to apply: February 10, 2025.
Work Location Assignment: Hybrid.
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