Company Overview
At AbbVie, we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care. Our mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow.
Job Description
Key Responsibilities
We are seeking a highly skilled Brand Strategy Leader to coordinate the Marketing Team according to global and local processes and procedures. This role will be responsible for leading and defining the Brand Strategy.
Main Accountabilities
* Support the Business Unit Manager in Brand Financial processes: budget allocation and monitoring, monthly performance analysis, Brand S&OP preparation, and 1-year Financial Plan & Long-Range Plan.
* Responsible for Market & Brand Analysis and Market Research, trends monitoring, and Market/Competitive/Customers actionable insights collection.
* Lead the development of the Brand & Functional Plan, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager.
* Ensure & coordinate the implementation of all activities related to the Functional Plan, provide an innovative and patient-centric mindset, and a multi-stakeholders approach to meet strategic Brand objectives.
* Responsible for the Customer engagement digital evolution and the delivery of Advanced Customer Experiences, coordinate the execution of the In-Field team excellence main processes, and ensure the understanding of their purpose from the Infield team.
* Leverage on strong relationships with international and local internal stakeholders, demonstrate comprehensive understanding of the external stakeholders' needs and behaviors through effective presence on the field and robust connection with In-Field Team.
Requirements
Qualifications
* Degree level education (or equivalent), preferably Life Sciences or Economics.
* Minimum 5-7 years of relevant experience with proven track record of success within Biotech/Pharma.
* Strategic Thinking mindset, Leadership; Coaching, Solid working knowledge of healthcare environment, Project Management skills, Local and international mobility, English language proficiency verbally and in writing.
Preferred
* People manager experience, In-field Experience, Knowledge within specialized therapeutic area, Product launch management support.