At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
What you´ll do
* Lead brandpositioning to support the implementation of the BU value proposition
* Developstrategies to ensure consistent customer experience
* Manage andcoordinate brand architecture in terms of nomenclature, book-values etc.
* Developbrand guidelines to ensure consistency in look and feel
* Analyze brandhealth indicators
* Organizemarket research and develops plans to address deviations in brand structure
* Developconcrete action plans to mitigate deviations
* Lead globalbrand strategy and steer brand portfolio as well as trademark strategy
* Supportmarketing team in developing product/concept communication materials toposition Henkel BU across all Customer Touch points
* Support andlead branding guideline for digital
* Develop systematicapproaches and programs to identify and map Consumer Journey generatinglong-term innovation ideas and developing them with technical functions
What makes you a good fit
* Master’sdegree in Economics
* Fluent inItalian and English
* Proficientcommand of MS Office
* Creativeand with very strong analytical skills and high attention to details
* Passionateabout digital marketing, market analysis, design innovation, brand development& building
* Interestedin sustainability, brand communication, brand activation, financial planning& budgeting, trade, customer knowledge & eC, category & brand strategytrends
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.