If you’ve worn a pair of glasses, we’ve already met.
We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.
Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.
Your Role
We are looking for a Performance Marketing Specialist. The person will drive the implementing of the performance marketing strategy across the funnel, ensuring activation on the various touchpoints to achieve business objectives.
Main Responsibilities
1. Contribute to the definition of the performance marketing strategy, ensuring consistency with the media mix and the funnel strategy.
2. Daily management and optimization of digital campaigns across channels (Google Ads, DV360, Meta, Criteo, TikTok Ads Manager, Microsoft Ads etc.) to increase performances (Leads, Traffic, CR%, ROAS, Revenues).
3. Data analysis and reporting on spending and performance.
4. Targeting audience/creative materials definition and strategy.
5. Annual budget forecast and daily budget management according to targets.
6. Monitoring and implementation of new trends, tools, best practices, betas.
7. Cross-functional alignment & synergies per brand.
Main Requirements
1. Educational Background in Data Management, Media, Statistics or equivalent.
2. At least 2+ years of experience in driving performance campaigns in a competitive, fast-paced environment.
3. Strong problem-solving skills and parallel thinking.
4. Solid experience with Google Ads, Business Manager, DV360, Campaign Manager, Adobe Analytics.
5. Nice to have: knowledge of Retail dynamics.
Our Diversity, Equity and Inclusion commitment
We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.
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