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INC ( is looking for a Senior Media Relation’s Specialist based in Rome to join its team with over 8 years of experience in PR agency with a proven track record in corporate and consumer media relation.
This person will oversee earned media relations work for a wide variety of accounts in the agency and will be responsible for developing strategic media plans and executing earned media coverage.
About the job
Daily responsibilities include but are not limited to the following:
1. Supporting the overall media strategy for several INC clients
2. Creating a focused, workable communications strategy including an overarching narrative/story, stakeholder analysis, while mapping opportunities in various channels and identifying tangible wins and testing messaging with target audiences
3. Building and maintaining strong relationships with relevant media.
4. Building target media lists and pitching print, broadcast, online journalists
5. Building compelling and newsworthy stories and producing content for media (press release, video, infographics, survey, Q&A, position statement, etc)
6. Executing the media engagement strategy on behalf of clients, ensuring media coverage in line with clients’ expectation.
7. Liaising with account teams and directly with clients to provide project updates in a timely manner
8. Media monitoring, analysis and evaluation
9. Preparing PR and media relations proposals for current and potential clients.
10. Participating in creative brainstorms
Qualifications
1. Bachelor’s degree in communications, Public Relations, Journalism, or a related field.
2. Over 8 years of experience, with proven track record in PR and media relation management, with a focus on food & beverage, economics, lifestyle
3. Outstanding written and verbal communication skills
4. Ability to work in a fast-paced environment and manage multiple projects simultaneously, while prioritizing quality work.
5. Creative approach to pitch/story development.
6. Excellent knowledge of social media
7. Show a strong working knowledge of established and emerging web tools/platforms and how people use them.
8. Read voraciously and share content.
9. Being passionate about communication and active user on social media
10. Fluent Italian and English.
What We Offer
1. The possibility of working in the Rome or Milan office in full flexibility : you can freely choose whether to work in presence, in smart working or even in a location far away from the workplace (for a fortnight a year) to restore your energy, open your mind and absorb new stimuli!
2. A bonus system that will enhance the commitment and results achieved by the agency and thanks to your contribution.
3. Professional growth paths defined together, thanks to an evaluation system that clearly and transparently indicates what the company expects from each individual.
And moreover:
1. The Birthday Gift : an extra day off to celebrate your birthday!
2. The Recharging Days : free days offered by the Company to rest, spend time with family and friends or pursue one's own interests.
3. Parental Leave : the Company grants an additional 5 days of paid leave to the new father in addition to the 10 days provided by law.
4. The INC PARTY : moments of corporate conviviality.
5. An informal environment where you can always be yourself!
We are committed to actively fostering an open and diverse work environment, promoting the values of fairness, respect and inclusion, even outside our own perimeter.
Place of work: Rome or Milan, Italy
Salary and contractual framework are corresponding experience and tasks/duties
Workplace flexibility
Business casual dress code
Professional learning and development opportunities
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Send the applications to
Subject ref: SMRSGen25
Even if we would like to answer to all candidates, due to the high volume of applications we usually receive, we will not be able to respond to those who we believe are not suitable for our research. If you do not receive news from us within 14 days, it means that this time you have not been selected for an interview.
Seniority level
Mid-Senior level
Employment type
Full-time
Industries
Public Relations and Communications Services
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