Social network you want to login/join with: Global CRM Manager, Metropolitan City of Milan Client: Amplifon Location: Metropolitan City of Milan, Italy Job Category: Other EU work permit required: Yes Job Reference: cc83f70bb8c6 Job Views: 9 Posted: 02.03.2025 Expiry Date: 16.04.2025 Job Description: Global CRM Manager Amplifon is the global leader in the hearing care retail industry. Since 1950, we have been changing the lives of millions of customers all around the world. And though we are a global company that's constantly growing, we have a start-up approach and strive for innovation every day. We take pride in setting the standard for our industry and constantly challenge and improve the customer and employee experience. More than 20,000 professionals every day in a network of 9,500 points of sales, spread throughout 26 countries and 5 continents, give back the joy of hearing, feeling, and living to thousands of people across the world. What we are looking for Directly reporting into our Global CRM Associate Director, you will think Global while acting Local, driving a harmonized customer-driven culture across the Company, envisioning the complete end-to-end customer journey and all client-focused initiatives from ideation through development and execution. Key Responsibilities: Strategy Setup: Contribute to defining the CRM strategic framework across all customer journeys and multiple channels to guarantee the achievement of objectives such as engagement, reactivation, conversion into purchase, and repurchase of the customer base. Country Go To Market: Cascade CRM innovative initiatives in the countries and support the correct execution. Continuous Optimization: Through continuous performance monitoring, identify elements to boost performance across the conversion funnel to ensure constant maximization of the ROI and the contribution of CRM to total revenues. Monitoring: Constantly monitor CRM performance, quantify growth opportunities, develop business cases, and verify the correct coverage of CRM management on the database while maximizing the ROI per channel (DM, Digital, CC, store). Fertilizing CRM skills in countries, upskilling people capabilities, innovating culture and operating models through continuous proposals of 'how to do' alternatives in the delivery of CRM strategies and creating a CRM Community across the countries. Collaborate with key stakeholders in the global and local marketing department to launch innovative projects, supporting the integration, testing, and launch phases. Support in fully leveraging and disclosing the use of a 'stack' of enablers in service of CRM (Customer Segmentation, CVM Journeys Programs, Marketing Automation, Analytics). What you'll need: Previous experience (at least 7 years) within the CRM area, ideally with international scope. University degree required (B&A, marketing, communication, management engineering). Knowledge of marketing and CRM best practices, processes, and tools in highly customer-oriented organizations. Attitude for KPI monitoring, strong experience working with data and analytics. Significant experience in dynamic, business, and customer-oriented environments, CX management, and marketing performance. High standard of work ethic, business acumen, customer understanding, and relationship skills. Ability to work with sales and cross-functional teams. Ability to develop and implement CRM best practices. Strong entrepreneurial approach, get-things-done attitude. Strategic thinker but also hands-on manager able to handle multiple projects and priorities simultaneously. Fluency in English. Amplifon is working on boosting a Winning Culture that will lead our employees towards the future, starting from the improvement of our Winning Workplace. Aligned to this goal, we offer a hybrid working policy, allowing employees to work 9 days/month remotely. J-18808-Ljbffr