Job descriptionWould you like to be part of a young and passionate marketing team?Join our Brand in its journey from good to excellent!We are looking for a person enthusiastic about Marketing, who will support the local team in shaping and executing the Italian marketing and communication strategies in alignment with the brand's vision, mission, and goals.You will play a pivotal role in creating, developing, and implementing effective local content and marketing initiatives including the creation of social media contents and Swatch brand activation in a phygital environment.By doing so, you will contribute to increasing brand awareness, market share, and client engagement across the Italian market.Your responsibilities will include:Proactively support the Marketing Manager in the conception and implementation of new marketing communication ideas to inject the colors and joy of life of Swatch brand into the Italian target.Creation and implementation of astonishing contents for social media both by itself and with external partners, to talk with all the Italian audiences through Swatch value, products concept and collections.Ideation and implementation of pioneered brand activations and special projects to surprise the Italian market spreading around the Swatch brand values including our brand roundtrips.Systematically observe the competitive scenario, identify new social and influencer trends as a base to activate collaborations as communication opportunities for the Italian market.Independently ensure the correct execution of the assigned activities, collaborating with all the brand functions including internal and external counterparties.Create synergy with all the marketing functions including media digital and traditional, social media, marketing communication, trade marketing, event and PR.Carry out other activities to support the marketing initiatives for the Italian market.
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