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Job Function:
Marketing
Job Sub Function:
Product Management
Job Category:
Professional
All Job Posting Locations:
Milano, Italy
Job Description:
Johnson & Johnson is currently looking for a Product Manager Hematology that will be responsible for all the marketing initiatives, directly reporting to the Business Unit Head.
The Product Manager Hematology will be in charge of:
* Contributing to the overall development of a local brand strategy defining a Marketing Plan;
* Actively participating to CVT (Country Value Team) bringing valuable contribution, in order to maximize the business opportunity and anticipate and clarify eventual local barriers;
* Leveraging on the patient journey to identify the value pools and bring solutions;
* Identifying “place in therapy” in which the brand should add Value;
* Developing promotional materials in alignment with EMEA strategies;
* Analyzing market trends and identifying opportunities and threats;
* Developing marketing strategies using traditional and web communication tools;
* Identifying motivational drivers and barriers per stakeholder group with a clear understanding of external environment and competitive dynamics;
* Engaging with stakeholder groups with targeted messages through different interaction channels;
* Interacting with Field Force to deeply understand customer needs and provide solutions;
* Building relationships with key opinion leaders;
* Contributing in the planning of product plans;
* Ensuring the usage of CRM system to communicate with clients and to promote our product.
Academic & Professional Background:
* Scientific and Economics degree (background in specific areas is preferred);
* Master degree, nice to have;
* Previous marketing experience, ideally in same role of 2/5 years;
* Experience in the therapeutic area, nice to have.
Language Knowledge:
Fluent in English and Italian
Other skills and abilities:
* Previous international experience, nice to have;
* Customer focus and Strong Leadership;
* Business Acumen;
* Project Management & Team working;
* Negotiation and influencing skills;
* High energy level and entrepreneurial mindset;
This position is located in Milan and will require up to 30% domestic and/or international travel.
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