Job PurposeThe Junior Product Manager supports the Consumer Health Business Unit in Pharmaceuticals Italy by assisting in the development and execution of brand strategies. This role ensures the ongoing success of existing products throughout their lifecycle and contributes to the launch of new products in the market. The Junior Product Manager collaborates with all functional areas that impact the development, manufacturing, sales, and support of products.Key ResponsibilitiesSupport the development of a strong marketing plan towards consumers/patients and medical target, leading to outstanding executions.Analyze current brand positioning and consumer/patient insights.Monitor trends and analyze the competitive landscape in the marketplace (e.g., sales data, Iqvia data).Develop deep patient/consumer knowledge and share it with relevant cross-functional stakeholders.Contribute to the development and execution of product innovation and renovation in line with insights and meeting time to market.Support the development of communication (strategy and brand content) towards consumers/patients and medical audience.Collaborate in defining budget allocation and monitor status.Support supply forecasting and contribute to the definition of sales forecasting.Measure and report performance of all marketing campaigns, assessing ROI and KPIs.Required EducationDegree in Marketing, Economics, or related disciplines.Required Skills and ExperienceWorking experience of 2/3 years in the role in highly structured and data driven marketing team, preferably in FMCG and/or Consumer Health is considered as a plus.Technical Competencies:Experience with digital communication.Excellent understanding of the full marketing mix.Able to work within a cross-functional team.A past experience in sales/trade marketing is a plus.Required LanguagesEnglish – fluent both written and spoken.Travel required in %Availability to undertake occasional business trips.
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