The scope of the role will include brief understanding, strategy definition, budget split on media vendors, payout negotiation, media plan creation, booking, ad creative delivery to media vendors and social account set up, daily optimizations, reporting.
Job Description:
You will:
1. Supervise a team of digital specialists to ensure the execution of digital campaigns: plan, manage, optimize social adv campaigns (Meta, Tik Tok, Pinterest etc.) and performance campaigns on biddable platforms, including lead generation.
2. Cooperate in the creation and development of digital media products.
3. Build bespoke proposals and presentations for clients.
4. Work towards business goals while tracking progress on a monthly basis.
5. Assist with internal interactions including reporting, meetings, QBRs as needed.
6. Always maintain a strong focus on KPIs and eager to find ways to meet targets.
7. Be in charge of liaising with internal teams on all digital activities and trends.
8. Ensure best practice and innovation in all activities.
Qualifications:
1. 5+ years of experience in digital campaigns management.
2. Knowledge of social adv platforms (Meta, Tik Tok, Twitter, Pinterest etc.).
3. Knowledge of display performance media vendors and technologies.
4. Knowledge of conversion optimization practices.
5. Knowledge of both Social Awareness and Consideration campaigns' best practices, evaluation, metrics (ER%, CTR%, VR%).
6. Effective time management and project management skills.
7. Analytical mindset and financial acumen.
8. Team working and collaborative attitude.
9. Excellent verbal and written communication skills, including ability to effectively communicate with different stakeholders.
10. If necessary, able to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.
11. Excellent computer proficiency (MS Office – Word, Excel and Outlook).
12. Familiarity with Ad Serving and Analytics technologies.
13. Good level of English language, both written and oral.
Location: Milan
Brand: Dentsu Media
Time Type: Full time
Contract Type: Permanent
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