Overview
Incyte is a biopharmaceutical company focused on the discovery, development, and commercialization of novel medicines to meet serious unmet medical needs in oncology and inflammation and autoimmunity. Incyte is committed to the rigorous pursuit of research and development excellence to improve the lives of patients, make a difference in healthcare, and build sustainable value.
Job Summary
We are seeking a motivated and experienced Senior Brand Manager, Oncology and Hematology, to drive, coordinate, and execute marketing strategies for assigned oncology and hematology brands and projects/tasks in a BU & matrix structure, and work cross-functionally with other stakeholders and departments at a local and international level.
Duties and Responsibilities
* Drives strategy implementation in a matrix structure and leads the local brand teams.
* Responsible for adapting international strategy to suit local environment and executing tactics and initiatives enabling the pre-launch plan and subsequently the promotional activities to launch the company's oncology and hematology products successfully.
* Supports the Business Unit Director on initiatives to drive high-quality and successful operationalization of product strategy.
* Drives the development of the Country Brand Plans for assigned products and ensures the rollout of brand plans following strategic imperatives.
* Joins the International Brand Team and provides input into the International Brand Planning process and contributes as appropriate to international activities.
* Measures and reports performance of marketing campaigns, gains insight, and assesses against goals.
* Supports the development of brand communication plans.
* Supports review of products-related data to ensure the field-force is kept up-to-date on new developments of the product and competitor products and ensures systematic collection of competitive intelligence.
* Supports the design and organization of satellite symposia and booth appearances at nationwide conferences.
* Acts as the first point of reference for all products-related inquiries from the field team and works collaboratively with colleagues in the field-force, medical affairs, market access, legal, and regulatory to manage product needs.
* Closes liaison with the field force to assess the response to and the suitability of current promotional materials and to ensure that the materials are used in the optimal way.
* Supports the design of market research projects to assess market specifics and the customer's attitude to products and translates insights into relevant actions ensuring the successful promotion of them.
* Contributes to best practice exchange culture with other brand leads in the local affiliate.
* Works in partnership with the Business Unit Director, local and international colleagues to refine local forecasts and budgets.
* Leads and manages vendors and agencies to ensure high-quality output; communicates tracks and keeps timelines and budget.
* Monitors and controls products' budgets, assesses the marketing mix related to the product, and evaluates cost effectiveness and results.
* Ensures compliance with applicable regulations and Company compliance standards.
* Contributes positively to a strong culture of business integrity and ethics and aligns with the oncology and hematology teams' charter.
Requirements
* University degree in Science, and/or degree in Business.
* Minimum of 5 years of successful product management experience in biotech or pharmaceuticals.
* Proven track record of achievements in pharma marketing.
* Experience in oncology and hematology areas and product launches.
* Excellent spoken and written English.
* Proven ability to take the lead on projects and drive them to success.
* Able to analyze data and draw the right conclusions.
* Solution-oriented, uses own initiative, and task-driven.
* Works on and delivers multiple projects at the same time in high quality.
* Structured approach to project management.
* Passionate team player focusing on solutions and outcomes.
* Proven ability to successfully manage projects across functions in a matrix organization.