Responsibilities:
-Sales Performance Management
Oversee and enhance online sales performance by optimizing product listings, pricing, and inventory to boost overall digital business performance;
-New Product Launch and Major Platform Promotion Project Management:
Able to independently manage new product launches on the Amazon platform and major promotion events such as PD Black Friday, including but not limited to coordinating internal strategies and processes, communicating platform-side strategies, and securing resources. Responsible for ensuring target achievement and year-on-year growth;
-Advertising and Marketing Optimization
Manage and refine online advertising strategies to boost key performance indicators such as traffic and conversion rates;
-Business Analysis and Growth
Conduct regular business reviews to analyze sales performance and identify opportunities for growth and expansion on ecommerce platforms;
-Cross-functional Collaboration
Collaborate with GTM, marketing, and logistics teams to ensure seamless and efficient operations;
-Industry Trend Monitoring
Stay updated on industry trends, ecommerce technologies, and best practices to ensure our platforms remain competitive and innovative.
-销售业绩管理:通过优化产品列表、定价和库存,监控竞品态势,监督和提升在线销售业绩,以推动整体业务的提升以及业绩达成。
- 新品首销和平台大促项目管理:能够独立负责亚马逊平台的新品首销以及PD黑五等大促项目,包括但不限于内部策略/流程拉通和平台侧策略沟通资源争取等,能保证目标完成以及同比增长。
-广告和营销优化:管理并优化在线广告策略,提升关键绩效指标(KPI),如流量和转化率。
- 业务分析与增长:定期进行业务评审,分析销售表现,同平台AVS深入沟通,识别在电子商务平台上增长和扩展的机会。
-跨部门协作:与GTM、市场推广、营销和物流团队协作,确保运营的顺畅和高效。
-行业趋势监控:跟踪行业趋势、电子商务技术和最佳实践,确保我们的平台保持竞争力并持续创新。
Requirements:
-Bachelor’s degree in E-commerce, Business Administration, Digital Marketing, or a related field;
-Minimum of 3 years of experience in ecommerce management or a similar role;
-Fluency in both English and Chinese (written and spoken) is required, while fluency in Italian is preferred;
-Excellent analytical and problem-solving skills, with a data-driven approach to decision-making;
-Strong project management skills, with the ability to handle multiple tasks and meet deadlines;
-Outstanding communication and interpersonal skills, with the ability to work effectively in a team-oriented environment;
-Familiarity with Amazon is highly desirable.
-本科及以上学历,电子商务、商业管理、数字营销或相关专业。
-至少3年电子商务管理或类似岗位的工作经验。
- 英语和中文(包括书面和口语)流利,同时意大利语流利优先考虑。
-出色的分析和问题解决能力,具备数据驱动的决策思维。
-强大的项目管理能力,能够处理多任务并按时完成工作。
-优秀的沟通和人际交往能力,能够在团队合作环境中有效工作。
-熟悉亚马逊平台及其运营者优先考虑。