Product Specialist plays a key role supporting promotion and increasing the value of Werfen solutions for the business line. Within the Molecular Diagnostic Marketing team he/she implements a specific marketing plan for local market and guarantees continuous support for Sales Management both in pre and post sales activities to reach company target and objectives.
Key Accountabilities
* Support for the launch of new products of the business line.
* Provide all necessary and up to date marketing informations and tools (e.g. presentation, HTA tools, etc.) to Sales department to assist them in achieving business goals.
* Create and keep up to date documentation of business line and promotional material (e.g. scientific posters, brochure, flyers).
* Consult scientific literature regarding Werfen products and competitors.
* Prepare technical documentation needed for tenders and offers.
* Design, plan, organize and facilitate training courses and/or clinical training programs both internally (for Sales department) and externally (for Customers and End-users).
* Collect information in scientific events (congresses, seminars, symposium) to identify and involve key opinion leaders and to reinforce the value of the product and innovative scientific trends.
* In collaboration with the Communication Team, plan, organize, promote and actively participate in scientific events sponsored by Werfen to strengthen the Werfen brand and solutions.
* Contribute to maintain and develop a network of Key Opinion Leaders in the areas of responsibility.
* Visit customers for feedback gathering and troubleshooting of Werfen solutions.
* Manage promotional activities (e.g. demos) of Werfen solutions to Customers and potential Customers, together with the Sales force.
* In collaboration with Product Manager and Line Manager, design most suitable solution for complex projects in presales.
* Support Sales Specialist in the installation of new products and solutions during the launch phase.
* Collaborate in collecting data on competitors and market trends to improve product positioning and penetration.
Networking/Key relationships
Internal: Sales - Customer Service - Tenders - Offers - Logistics - Communication & Image - Finance - Q&A
Minimum Knowledge & Experience required for the position
* Education: Bachelor degree in Science, Medical Biotechnology or related disciplines (e.g. biology, biochemistry, lab technician, etc.). Master or PhD in Genetic is a plus.
* Significant experience in Diagnostic systems in molecular diagnostic laboratories or at least 2 years' experience in a Sales or Marketing position within an IVD company operating in an international context.
* Experience in Oncology/Oncohematology will be an advantage.
* Experience in NGS Target Panels on most common NGS systems is mandatory.
* Knowledge in whole exome assay is a plus.
Additional skills / knowledge
* Clinical value of an IVD test.
* Knowledge of the techniques: PCR, Real Time PCR, NGS and sequencing, software.
* Operating principles of diagnostic instrumentation for molecular biology.
* Good laboratory practices.
* Statistical knowledge.
* SAP.
* Office 365.
Skills & Capabilities
* Be an effective team member.
* Results oriented.
* Customer oriented.
* Analytical thinking.
* Ability to plan effectively and prioritize activities.
#J-18808-Ljbffr